Originality is overated
You don't have to be the smartest to succeed
Nothing is original!
In short, history shows that some of the most successful products morphed from old ideas, failures, trials or were just like-for-like copies that happened at the ‘right’ time.
Many entrepreneurs start out believing the myth that they need to be completely original, they must be the smartest, most educated etc. They believe that if they are not original, they will not succeed.
I’ve good/bad news for you!
People don't care about original ideas. They care about useful products for selfish reasons. Products that help them solve a need.
So what can you do?
Copy…. localise…. improve.
….. quick break below
New Episode Alert
This week I had a chat with Anta Diallo. Anta is a VC Scout, Start-up Advisor and Ecosystem Connector. She shares her journey, lowest points and insights on how to grow a more balanced business/career
Listen to the latest episode of The Grinders Table - Anchor, Apple, Google, Stitcher, Radio Republic
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The reality is that even the most original ideas/people didn’t start our being original. Most people only find their own voice, after spending some time sounding like everyone else’s.
So, instead of trying to be original, seek to be authentic.
Copy…. localise…. improve.
Using this process you’ll discover the key to making your message stand out amongst the crowd and call out to those who need to hear it.
Groundbreaking and innovative ideas/products are not necessarily original. They are innovative because the Visioneer focused on the execution and technique.
So keep copying… but localise and improve to stand out!