Your are your CMO!
Chronicles of an Afropreneur
Dear ,
I’m sure you’re wondering what/who a CMO is?!
Chief Marketing Officer? Maybe!
What does he/she do? - The Chief Marketing Officer often faciliates growth for the business by developing and implementing an extensive marketing plan.
So yes, this is what you should be primarily doing for yourself.
However, we must depart from solely marketing to providing “meaning” to your target audience.
YOU ARE YOUR CHIEF MEANING OFFICER!
In other words, you are responsible for ensuring the perceived message and brand you want others to see is exactly what the intended audience sees. This is not just a one-off effort, it is continuous and life-long.
I’m not saying you should ‘fake’ yourself through life. You have to ensure that there is an alignment with the brand you’re selling and your values.
Your actions and inactions sends out a message, intended or not. So ensure that meaning the audience derives from it is in tandem with the brand you want people to see.
No one should sell you better than you!
Keep Grinding,
Uwem