Value is in the eye of the beholder 🔍

Chronicles of an Afropreneur

Value is in the eye of the beholder

Dear ,
 

I had an interesting conversation with my Whatsapp community yesterday night on "Value", and I thought to share with you all. (Reply this email if you will like to be part of this whatsapp community).

What exactly is "Value"?
Customer Value is the level of satisfaction of your customer towards your business or offerings. Value is defined by what the customer says it is, not as you define it.

To win over your customer the Intended Value must be = to Perceived Value. Value earns you the right for the Customer to speak about you.

For customers - The benefits gotten from using your product or services must outweigh the cost.

On a concluding note, do not compete only on price! If you try to compete on price alone with your competitors, you will most likely lose. Cost is certainly a factor for customers, but many people are willing to pay more when they can see the value and feel like they’re getting their money’s worth.

Interestingly, I shared some interesting psychological concepts that affect the customer's perception of value on my Instagram page. Click the image below:




Here are other resources that are relevant to you:
Youtube (Watch & Subscribe)
Stop waiting for perfect -  https://www.youtube.com/watch?v=e91QosVjx4U
Success in uncertainty - https://www.youtube.com/watch?v=YPcNesghVK4
How to deal with fear - https://www.youtube.com/watch?v=Ie4gZ01qJ5U

Instagram (Like & Comment)
Shoot your shot - https://www.instagram.com/p/CA5xA4_l2hw/
Are you a vitamin or painkiller - https://www.instagram.com/p/CA0oKMBl9gn/
The art of asking - https://www.instagram.com/p/CAvefX-lNiN/
Bad ideas matter too - https://www.instagram.com/p/CAQqj0tnKLj/
Let's play a game - https://www.instagram.com/p/CAlJbUuHM2k/

Keep grinding,
Uwem